If you weren't aware of the news that's been around. It's Instagram's new algorithm wherein they will show the posts that Instagram thinks you "care about most" on top of your newsfeed or in other words, what Instagram thinks you should see first. If you wanna know more details about the changes click here.
Now I'm not here to lead you guys with a pitchfork in my hand and a torch on another, no (although I have a few thoughts about it below if you're interested). What I'm here to talk about is that being a blogger, business owner, artists or any social media influencer, this affects us. Why? Because if we don't have that much people who likes or comments on our posts, most likely our post will become buried. So here are some tips to Instagram's new algorithm, posting.
- Socialize or engage.
So, this not only affects our posts but to who we follow as well. Make sure you comment and like people who are from the same niche as you, who you admire or basically who you love seeing posts from. This way, when Instagram algorithm kicks in, you won't have trouble being able to find each other.
- #HASHTAGS are your friends.
This cannot be more stressed enough. Hashtags has had an important role ever since it existed since it helps other people who may or may not be following you be able to see your posts based on what they search for. Make sure you squeeze that in the description or caption of your photo or in the comments (that's what I do!).
- Post good quality content.
If you have an Instagram theme or feed theme this will be easier for you. But if you don't then that's fine too as long as you post content that you'll find yourself liking if you weren't the one posting it. This way, other people would notice your feed and would be sure to follow and visit often to see your posts.
- Try to be consistent with your posts.
If you are now aware that you have followers who like and comment often, be sure to post some new content that they'd enjoy when they view your page or your post regularly. It gives them something new to engage to which helps a ton with this new algorithm. It's also something to help from getting your Instagram account from being buried.
- Encourage your followers to turn on post notifications.
This works the same if you are following someone on twitter or Facebook that whenever somebody posts new stuff, you'll get notified by it. You can find the turn on notifications button on the three dots on the top right corner of the screen. Do take note that people don't enjoy their phone buzzing every time so remember to warn people about that issue too and do your part of not spamming.
Once you've done all of the above, it isn't over yet. You now need to work extra hard for that engagement to keep going if you want to remain seen. But don't stress yourself out, just do what you can and leave the rest to your followers. It really isn't that hard as long as you already know what you're doing.
Some personal thoughts..
Let's try to remove myself from being a blogger or content creator, I am probably one of the most indecisive people in the world who will like makeup today and books tomorrow or maybe something out of the blue like exotic animals and I know I'm pretty vocal about what I like. Surely, I will have some trouble finding posts like that because my feed is filled with things I liked yesterday (or a month before but you get the point). I joined Instagram for the purpose to update and be updated which is what I basically do on the socializing on the internet which then got me confused because I thought the sole purpose to follow people is to see their posts because you actually like what they post? So I wasn't sure how I would react to this because it is an app I use every single day and my favorite type of social media.
Though Instagram promised to take baby steps and not surprise us with too much change on our feeds but I'm curious, what are your thoughts on this new Instagram algorithm?